Faucet
Branding, Packaging
Instructor: Bryan Satalino
Faucet, a unique culinary concept redefining the dining experience by exclusively serving water. Despite the challenge of crafting an engaging brand identity for a restaurant centered around a single product, Faucet emerges with sophistication and elegance. The logo, created with the Aviano Didone typeface, embraces simplicity while subtly incorporating water elements, exemplified by a clever ring within the "U" resembling a glass of water. This text-based logo is complemented by an abstract ripple secondary logo, adding a distinctive touch.
Moving to the menu design, Faucet's aesthetic takes center stage with a tall, elegant layout inspired by a carefully curated mood board. The menu unfolds to reveal topographical elements, connecting collections like the Laurentian Great Lakes and the Seven Seas. Bound in a leather sleeve adorned with the logo, the menu exudes a refined quality. Environmental elements, such as a subtle topographical map of the Great Lakes and raindrop-shaped light fixtures, enhance the atmosphere.Faucet extends its brand to bottled water, elevating the experience with high-end liquor-style bottles. Each label features a topographical representation of the corresponding body of water, tied together with a watercolor background echoing the menu's design. The mobile website showcases three sections – About, Menu, and Reservations – with seamless navigation and captivating water imagery on every page.
Faucet's advertising strategy focuses on social media, particularly Instagram. Ads feature striking images of bodies of water, accompanied by the secondary logo, a tagline, and insightful water-related quotes, creating an eye-catching and memorable presence. Faucet invites you to immerse yourself in a distinctive dining experience where water takes center stage, celebrated through thoughtful design and refined branding.
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