TeaTonic
Packaging, Illustration
Instructor: Kelly Thorne
Introducing TeaTonic, where the exhilaration of hard seltzer converges with the intricate layers of our Earth, bringing forth a design that harmonizes scientific precision with playful aesthetics. Inspired by the beauty of geological wonders and scientific diagrams, TeaTonic invites you to embark on a visual journey that mirrors the complexity of our planet.
Each flavor profile in TeaTonic’s design is illustrated in slice form and stacked together as a representation of Earth's diverse strata. Each delicious flavor is showcased through a meticulous lock-up influenced by scientific illustrations and diagrams.TeaTonic's design integrates elements of precision and playfulness. Each component in its design is meant to be reminiscent of educational illustrations, to create a structured yet engaging visual hierarchy. The use of a monospace typeface not only ensures a sense of clarity but is also reminiscent of the type seen in scientific diagrams. The design's authenticity is enhanced by featuring the precise scientific names of each fruit flavor. These scientific names are featured through a lettered labeling system that matches each name to its respective fruit layer. The inclusion of grain and halftones infuses a subtle science textbook texture, enhancing the design's depth and character. Thanks to its bold and punchy color palette, TeaTonic remains irresistibly fun and fresh, standing as a delightful intersection of science and enjoyment.